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  7. Crown Diploma in Tourism (Management) - Level 5

Crown Diploma in Tourism (Management) - Level 5

This course will give you the specialised knowledge and skills required at management level in the toursim industry. These skills include management and marketing skills and the ability to research and analyse the toursim industry.

Topics Include:
Crown induction programme
Career goalsand preparation
Study skills
Tourism destination marketing
Supply and demand in tourism
Tourism systems and structures
Requirements for establishing and operating a tourism enterprise
Analyse the social, cultural environmental, and community contexts of tourism enterprises
Develop customer service strategies
Analyse factors impacting on the future of New Zealand tourism
Consumer legislation
Recruiting staff
Managing conflict in the workplace
Determine advertising brand positioning strategies
Strategic management concepts for organisational planning
Marketing mix
Produce and present sales proposals
Produce establishment plans for small business ventures
Plan and organise business meetings
Geography
Law and regulations
Tour packages
Industry visits
Industry guest speakers

Course achievement:
Crown Diploma in Tourism (Management)
National Diploma in Tourism (Management) Level Five

Please ask for details on unit standards, levels and credits.

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